Function

THE DIGITAL NEWSROOM

We are firmly convinced that the use of more isolated tools in marketing and PR does not lead to success. We are the first to provide a digital newsroom across all areas of communication.

With our proven platform and our proven competencies in the areas of media, methods, and digitization, we assure our customers of a holistic solution: from the provision and customization of the software, project realization with the pillars of implementation and integration, onboarding with user training, to future-proof support and release management.

Does your software do the same?

Process mapping
  • Mapping of core processes
  • Mapping of functions and processes into successive planning levels
  • Assignment of priorities for planning levels and tasks
  • Internal and cross-team planning
  • Workflow and task management
  • Collaboration and information services
  • Mapping of knowledge data

Editorial calendar

  • Topic pool and topic-centric planning (cross-media and cross-channel)
  • Content hierarchy according to topics
  • Themes
  • Calendar of events
  • Working with event series
  • Ideas database and suggestions
  • Topic-centric views on publications, tasks, assets, and media monitoring
  • short- and long-term planning
  • View for editorial conferences
  • Topic chat

Publication calendar

  • Display of the broadcast route, formats, and magazine issues
  • Illustration and transfer of stand-up content
  • Target group management
  • Daily, weekly and monthly planning
  • Language versions of publications are controllable
  • View for morning edition/daily
  • Filter functions according to channels, teams, and status
  • Publication management
  • Control, acceptance, and monitoring of broadcast route and status

Press communication

  • Press Release Media Relations Output Channel
  • Journalist contacts
  • Handling of incoming press inquiries
  • Communication with media contacts
  • Creation, maintenance, and use of distribution lists

Content Channels and Formats

  • Free definition of any number of content channels
  • Mapping of individual content formats
  • Social media communication
  • Social media engagement and community management
  • KPI cause-and-effect measurement
  • Online communication
  • Magazine formats (magazines, issues, articles)
  • Print formats
  • Internal communication

Marketing activities

  • Campaigns
  • Content platform

Task management

  • Assigning tasks according to topics, publications, and assets
  • Assigning tasks also to “non-system users” (agencies, departments)
  • Notification of the due date and new task

Self-resonance analysis

  • Social Media Tracking
  • Online tracking
  • Press clipping integration
  • Engagement tracking

Target group and trend monitoring

  • Trend cockpit
  • Sentiment analysis
  • Twitter Analysis
  • Online media monitoring
  • RSS Feed Analysis

Media Asset Management

  • Control of language regulations and statements
  • Knowledge databases for wikis, citations, and glossaries
  • Integration of image, sound, and video data
  • Template management for document creation
  • Automatic creation of video transcriptions
  • Adobe integration for media editing

Cross-sectional functions

  • Keyword/keyword assignment and filtering
  • Intelligent search / full-text search
  • Archive function
  • Excel and PDF report functions
  • Situation-based rights assignment, even outside of user groups
  • Multilingualism
  • API availability
  • Interfaces with other systems
  • Chat and messaging functions
  • Who is the Online – function
  • Alerting function
  • Personal view tasks and notifications
  • Personal shortcuts /
  • Resubmission
  • On-line help

Rights and roles

  • Mapping of organizational units
  • CvD role
  • Specialist administration role
  • Acceptance control
  • Any number of teams
  • Access control by teams

Project requirements

  • Data import (e.g., from
  • topic planning from Excel sheets)
  • Training and chat functions for support (Ask the Expert)
IT
  • European Cloud (Exclusive)
  • Single SignOn
  • Office 365 Integration
  • Microsoft Teams Integration
  • Viva Engage Integration
  • Security and Works Council Approvals
  • Accessibility approvals
Menu